November 28 2023
Riding into the Future: Vancouver Bike Share Teams Up with Rogers

Vancouver Bike Share is thrilled to introduce Rogers as the new presenting partner for Vancouver's public bike share system, now rebranded as Mobi by Rogers. 

To kick-off the new partnership, Mobi by Rogers will release 100 newly-rebranded classic bikes into Vancouver’s bike share network. This marks the beginning of the full rebranding of the network, including all classic bikes, a portion of ebikes and all stations. The full rebrand is expected to span approximately ten weeks.

Rogers recognizes the value that public bike share brings in terms of sustainability, as well as in promoting and encouraging an active lifestyle. 

Herbaland will continue as a sponsor of Mobi by Rogers’ ebike program.

Entering its seventh year of operations, Mobi by Rogers is riding a wave of soaring popularity and usage, having recently celebrated its 5 millionth ride in August. Since its inception, Mobi by Rogers has welcomed an impressive 450,287 number of users. Its current fleet of 2,000 pedal bikes, 600 e-bikes, and 250 stations support residents and visitors across the city and helps them get where they need to go. 

“Biking is a great, healthy and environmentally savvy way to get around our city. That’s why, today, we are celebrating an impressive 5 million rides since launching in 2016. This is awesome for Vancouver. We look forward to the continuation of our strong partnership with Mobi and extend a warm welcome to their new sponsor, Rogers, into Vancouver’s bike share family,” says Mayor Ken Sim. “With the successful introduction of e-bikes and an ever-increasing number of riders, we eagerly anticipate the expansion of bike share to UBC this fall, and look forward to the continued growth of the Mobi by Rogers bike share network.”

Starting this fall, Mobi by Rogers will begin its expansion to the University of British Columbia campus with the introduction of ten new stations. The stations will be delivered between fall 2023 and summer 2024. In addition, 100 ebikes have been added to the Mobi by Rogers network to ensure the fleet is ready to meet increased demand. 

"UBC is proud to be supporting the expansion of Mobi by Rogers to the UBC Vancouver campus as part of our continuing work to enable and encourage more active and sustainable transportation choices," says Adam Hyslop, Manager of Transportation Planning. "With electrified stations for over 200 e-bikes on campus, UBC students, staff, faculty and neighbourhood residents will benefit from easier access to affordable shared e-bikes - a great option for tackling those hills between UBC and Vancouver!"

With its 2022 expansion, Mobi by Rogers now covers almost 50 per cent of the City of Vancouver, allowing more people than ever to easily access the system.

Enjoy 50% off a 30 Day Pass and get unlimited 30-minute rides for only $19.50 (+tax) with promo code "mobirogers." Don't miss out on this limited-time offer!

More about Mobi by Rogers

Mobi by Rogers’ Community Pass program provides low-cost access to bike share for underserved populations – such as 2SLGBTQIA+, racialized, unhoused, low-income, unbanked, recently immigrated, and disabled people. To date, more than 1700 people have taken advantage of this program, which also includes:

  • Pass for Persons with Disabilities (PWD) - Only pass that includes unlimited 60-minute rides for free. Currently more than 200 people have signed up to take advantage of this pass. Read about one of these members in our PWD Member Spotlight Here.
  • Pilot program with Britannia Secondary – Mobi by Rogers partnered with the Vancouver School Board and the City of Vancouver’s School Active Travel Program to provide Britannia Secondary School students with affordable access to bike share. More than 10% of Britannia students have signed up for the program.
More Mobi by Rogers stats, according to the most recent member survey:
  • 1 in 5 Mobi by Rogers trips replaces a trip that would have otherwise been taken by car.
  • Of all Mobi by Rogers rides, 34% of trips are made to local businesses, where an average of $39 is spent at these local businesses per trip. This results in over $12M being contributed to the local economy by bike share trips in 2022.
  • 56% of members use bike share in conjunction with SkyTrain and 48% of members use bike share in conjunction with a bus.
  • 38% of members do not have access to a personal bike
  • 19% of members had never ridden a bicycle before joining Mobi by Rogers